Sales Strategy: Achieve High Enrollment
This document outlines a comprehensive sales strategy for leveraging personally generated warm leads to maximize income by selling the Freight Dispatch course for Truck Driver Nation. The core aim is to consistently earn $1,800 per week and beyond, based on a 20% commission per program sold (effectively $100 per enrolled student, assuming a $500 program price).
1. Our Goal & Metrics
- Individual Commission: 20% of each program sold (effectively $100 per enrolled student).
- Minimum Weekly Income Target: $1,800.
- Required Weekly Sign-ups to hit target: 18 students.
- Required Daily Sign-ups to hit target: Approximately 3 students.
- With current settings (500 texts/day, 3% conversion):
- Projected Weekly Gross Income: $1,050.00
- Projected Weekly Sign-ups: 10.5 students
- Projected Daily Sign-ups: 1.5 students
2. Daily Outreach Schedule
Consistency is key. Allocate dedicated time slots each day for sending messages, aligning with common mobile usage patterns.
Monday - Friday:
- Morning Window: 9:00 AM - 11:00 AM (Send ~250 texts)
- Evening Window: 5:00 PM - 8:00 PM (Send ~250 texts)
Saturday & Sunday:
- Mid-Morning Window: 10:00 AM - 12:00 PM (Send ~250 texts)
- Early Afternoon Window: 1:00 PM - 3:00 PM (Send ~250 texts)
Adjust weekend times slightly based on observed audience activity. Weekday evenings (5 PM - 8 PM) are ideal as people are generally done with work and more relaxed. Optimal weekend engagement occurs mid-morning and early afternoon. All times fall within legal sending windows (8 AM - 9 PM local time).
3. Targeted Communication Strategy
Utilize tailored messaging for maximum impact.
SMS Template 1 (Drives Office Calls/Texts):
Work from Home as an Entry Level Freight Dispatcher with Truck Driver Nation Watch This 5 Minute Video and Thank Us Later: https://youtu.be/8KCna-1tpe0Make 3k plus a week Call George (815) 846-3608 or Text Maria (210) 343-1118 Next Webinar on Mon, Tues., Wed. at 6:30 pm CST Send Us Your Email
SMS Template 2 (Focuses on Webinar & Email Opt-in):
Work from Home as a Freight Dispatcher thru Truck Driver Nation No experience needed. Earn $3,000+/week. Watch this 5-minute video: https://youtu.be/8KCna-1tpe0Webinars 6:30 PM CST Monday, Wednesday and Friday's Invites are sent 1 hour before. Send us your email to get invited.
Message Segmentation (when customizing beyond templates):
- For Truck Drivers: Focus on supplemental income, career transition/flexibility, and home-based opportunities.
- For Aspiring Dispatchers: Emphasize ease of entry, earning potential, and comprehensive training & support from the Truck Driver Nation course.
Call-to-Action (CTA) Strategy:
- Varied CTAs based on SMS Template Used: Direct leads to provide email for webinar invites, or to call George/text Maria for immediate engagement.
- Leverage Video for Quick Overview: Encourage leads to watch the 5-minute video for a quick overview.
4. Engagement & Conversion Tactics
Converting interested leads into enrolled students requires a disciplined approach.
Robust Follow-Up Cadence:
- Initial Follow-up (24-48 hrs): Brief reminder if no response to the first text.
- Webinar Email Opt-in & Invites: Send invites 1 hour before the 6:30 PM CST webinar for opted-in leads.
- Webinar Confirmation & Reminders: Send a confirmation, 24-hour reminder, and 1-hour reminder for registered attendees.
- Post-Webinar Follow-up:
- Attendees: Send next steps, offer Q&A, reiterate enrollment offer.
- No-Shows: Provide a link to the recording and invite them to future sessions or direct calls.
- Direct Call/Text Follow-up: Prompt, professional follow-up for high-intent leads who call George or text Maria.
Leverage the Webinar:
The webinar is designed to educate, build trust, and drive enrollment. Webinars are currently held at 6:30 PM CST on Monday, Tuesday, Wednesday, and Friday.
Maximize Live Call/Text Opportunities:
Be prepared to answer questions, address concerns, and guide high-intent leads towards enrollment.
5. Operational Success Factors
Efficient utilization of tools is crucial for managing high volume.
- SMS Platform: For sending messages, tracking replies, and automated follow-ups.
- CRM System: Maintain accurate records of all interactions, lead status, and scheduled follow-ups.
- Dedicated Phone Time: Block out specific times daily for return calls and follow-ups.
- Consistent Effort: Adhere to the daily text volume and follow-up schedule.
- Track & Refine: Monitor personal conversion rates and identify effective approaches; share insights.
6. Important Considerations for Applicant Communication
Understanding Consent:
Providing contact info on a job application typically grants implied consent for communications directly related to that specific application or relevant open roles within your company. It generally does NOT extend to unsolicited marketing or lead-generation for unrelated products/services. Explicit consent is required for broader lead solicitation.
Key Reminders for Communicating with Applicants:
- Scope of Consent is Critical: Understand the limits of implied consent.
- Clear Purpose: Make the message's purpose explicit (application status, interview, relevant role).
- Offer Easy Opt-Out: Every message must clearly state how to unsubscribe (e.g., "Reply STOP to unsubscribe").
- Keep it Concise: Texts should be short and to the point with a clear call to action.
This is an aggressive but highly rewarding strategy. Your dedication to consistent outreach, personalized messaging about the Freight Dispatch course for Truck Driver Nation, and timely follow-up will be the driving force behind achieving our collective income goals. Let's get to work!
